Stand out. Stay iconic.

Your focus belongs on running your business, not wrestling with design challenges.

I’m here to do the creative heavy lifting, crafting a bold, strategic visual identity that captures attention, connects with your ideal audience, and sets you miles ahead of the competition.

Logo Icon

Logotype

Wordmark

Monogram

Favicon

App Icon

Logo Guidelines

Logo Icon ✦ Logotype ✦ Wordmark ✦ Monogram ✦ Favicon ✦ App Icon ✦ Logo Guidelines ✦

Art Direction

Logo Design

Brand Colors

Typography

Visual Identity

Brand Strategy

Brand Guidelines

Icons

Social Media

Stationary

Patterns

Posters

Business Cards

Packaging

Marketing Materials

Flyers

Banners

Art Direction ✦ Logo Design ✦ Brand Colors ✦ Typography ✦ Visual Identity ✦ Brand Strategy ✦ Brand Guidelines ✦ Icons ✦ Social Media ✦ Stationary ✦ Patterns ✦ Posters ✦ Business Cards ✦ Packaging ✦ Marketing Materials ✦ Flyers ✦ Banners ✦

eCommerce Web Design

Website Design

Landing Page Design

Wireframes

Figma Design System

eCommerce Web Design ✦ Website Design ✦ Landing Page Design ✦ Wireframes ✦ Figma Design System ✦

Package #1

Logo Design: Your Brand's Visual Anchor

Logo Suite Usage Guide Standard Files & Exports

  • Once you’ve enquired the Logo Design service, we’ll schedule a discovery call in order to get to know each other better and discuss the project as well as requirements for its success.

  • Once we've had our initial chat and you've shared your vision through a detailed brief and mood board, I'll roll up my sleeves and plunge into comprehensive brand research. This sets the stage for my creative process, where I'll transform your ideas into stunning visual reality.

  • Based on my research, I'll present you with two initial logo concepts. Once you've chosen your preferred direction, I'll refine the logo to technical perfection, put together a basic color scheme, typography recommendation, and a mockup – all tailored to fit the mood and tone of your logo.

Package #2

Visual Identity: Crafting Your Brand's Cohesive Look

Primary Logo Design Secondary Logo Desigs 20-30 Page Brand Guidelines (PDF) Standard Files & Exports

  • During the scoping session, I will learn about your business goals, target audience, and competitors to understand your unique brand positioning and define branding needs.

  • This package goes beyond a simple logo, creating a complete visual ecosystem for your brand. We'll craft distinctive color palettes, typography, patterns, and more, ensuring your brand has a consistent and powerful presence across all touchpoints. It's about giving your brand the versatility to shine in every application.

  • To tie everything together and maintain brand consistency, I'll create a comprehensive set of brand guidelines. This custom manual will showcase all elements of your new visual identity and provide clear instructions on their usage, ensuring your brand always puts its best foot forward.

Package #3

Brand Identity: Transforming Vision into Powerful Identity

Visual Identity ✦ Strategy ✦ Illustration ✦ Naming ✦ Packaging Design ✦ Animation ✦ Social Media ✦ Merch ✦ Packaging

  • During the scoping session, I will learn about your business goals, target audience, and competitors to understand your unique brand positioning and define branding needs.

  • This is where we’ll outline the brand's strategy for marketing and positioning itself to its audience. It includes identifying the brand's foundations, conducting competitor analysis research, defining the target audience, establishing positioning, creative direction, and more.

  • Brand Identity is beyond just visual guidelines. It is the set of elements through which the brand influences people's perception of itself. The visual style has to reflect the soul of the brand, to better connect with its target audience. Once you've chosen your preferred direction, I'll unleash a creative storm, generating countless ideas until we strike gold with the perfect solution for your brand. The final step? A comprehensive presentation that walks you through my design decisions, complete with industry-specific mockups to bring your new brand to life in your world.

Package #4

Website Design: Your Brand’s Digital Presence

UX & UI Design Web Design & Development Design System

  • We start with an in-depth conversation about your business, audience, and goals. I’ll analyze your competitors, explore your brand’s positioning, and define the core functionality your website needs to serve your business effectively.

  • Before jumping into visuals, I create a strategic blueprint of your site—mapping out the structure, navigation, and user experience to ensure clarity, ease of use, and a seamless customer journey.

  • Here’s where the magic happens. I bring your brand to life through sleek, on-brand design that balances aesthetics with functionality. I refine typography, color schemes, and layouts to create a compelling, user-friendly experience. Once you approve the design, I collaborate with developers or use the right tools to bring your website to life.

Client process

  • step 1

    Discovery Call

    Let's kick things off with a friendly chat! After you fill out the Enquiry form, we'll hop on a free 20-minute discovery call to get to know your brand and explore how I can best support your vision. We'll sketch out the basics – what you need, when you need it, and what budget we're working with - all in a relaxed, no-pressure conversation. It's just us getting acquainted and dreaming up possibilities before any official paperwork comes into play.

  • step 2

    Project Proposal

    Based on our initial chat, I'll whip up a custom proposal just for you. This'll typically include a few options – think bronze, silver, and gold packages - so you can choose what fits best. Each option will lay out the project timeline, what you'll get, and the costs involved. It's all about giving you the flexibility to pick the perfect plan for your needs and budget.

  • step 3

    Signed & Sealed

    Once you've picked your preferred package, I’ll get you onboarded onto The Project Hub, where you can easily find the contract, the detailed questionnaire (if applicable), and an invoice for a 50% deposit. I'll also guide you through creating a project mood board, complete with examples to inspire you. Your project officially kicks off on our agreed start date as soon as I receive the signed contract and deposit. It's that simple – we're ready to put soul into your idea!

  • step 4

    Delivery & Handover

    Once we've got your seal of approval on all deliverables, I'll send over the final invoice for the remaining project fee. As soon as that's settled, you'll receive a neatly organized folder with all your new assets, ready to see the world. Then it's your time to shine – implement your fresh designs and watch your brand make waves in your industry!

Design process

  • designer creating a word map on paper

    Research & Discovery

    Armed with your brief and mood board, I'll dive into some serious detective work – analyzing your vision, scoping out the market, and getting to know your audience inside out. This deep dive uncovers golden nuggets of insight that'll shape our entire design direction, ensuring we create something that's not just visually stunning, but strategically sound.

  • designer presenting moodboard on laptop

    Design Direction

    Based on my research, I'll whip up at least two distinct design directions that nail your brief. These will typically include sample logos, color palettes, and typography, all wrapped up in a cohesive style. I'll walk you through these options and then send over the presentation deck, making it easy for you to mull things over and share your thoughts.

  • open sketchbook with a lot of logo ideas drawn on it

    Initial Ideas

    Once you've picked your favorite design direction, I'll unleash a creative storm, sketching out dozens (maybe even hundreds!) of initial logo ideas. It's all about quantity at this stage - we're casting a wide net to catch those hidden gems. Then, we'll sift through the pile together, polishing up the standout concepts until we strike gold with your perfect logo.

  • person working on a logo vector in adobe illustrator

    Idea Development

    Taking the best sketches from our brainstorming session, I'll roll up my sleeves and start refining. This is where the magic happens - I'll pick the cream of the crop and really flesh it out. We're talking colors, typography, patterns - the works. It's all about taking that initial spark and turning it into a full-blown design inferno that perfectly captures your brand's essence.

  • designer presenting logo identity guidelines on a call

    Design Presentation

    Once the design work is polished to perfection, I'll craft a detailed presentation that walks you through every design decision and the thinking behind it. To bring it all to life, I'll wrap up with some industry-specific mockups. This way, you'll get a crystal-clear picture of how your new design will look in action, right in your own business world.

  • laptop screen showcasing a brand guidelines pdf

    Final or Feedback

    After you've had a couple of days to digest everything, you'll shoot me an email with your thoughts. If there's any tweaking needed, I'll address your feedback point by point. Depending on the extent of changes, we might have another presentation or two. We'll keep refining until you're absolutely thrilled with each deliverable and ready to give it the green light.

Got a question?